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SEO & PPC Specialist (With Front End Development Experience)

The AD Leaf
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We are a constantly growing team of top-notch, innovative, highly-skilled, and detail-oriented marketing professionals! Before reading on, you must possess front end website development design skills with basic SEO knowledge.

**This job is available for an in person only position in Melbourne, FL. No remote applicants will be considered**

Position Summary

Do you possess a passion for all things marketing, whether digital or traditional? The AD Leaf is based in the Space Coast and is one of the premier marketing agencies for custom website development and search engine optimization. With a variety of clients, industry-relevant services, and the drive to innovate, we are looking to transform how the world discovers and promotes businesses.

The AD Leaf has a fast-paced work environment and we seek talented employees who crave learning new skills and aren't afraid to tackle big projects using Problem-Benefit-Solution to help drive consumer interests. As a Search Engine Optimization and Google Ads Specialist, you will get to work with multiple departments, while working on real projects that will help us and you grow. Our ideal candidate is someone who walks into a room of people and can't leave without making a positive impact. Someone who is obsessed with SEO (Search Engine Optimization) & PPC (Google Ads); is creative and thoughtful when interacting with online communities and building interpersonal relationships.

What can you bring to the table? A love for communicating ideas, problem solving, and creating advanced SEO/PPC strategies is key! We are committed to making brands look their best, and Search Engine Optimization and Pay-Per-Click advertising is the way to do that. If you are obsessed with digital marketing and sharing the best of the best of what makes brands great, we can train you for the additional skills you will need to be successful in this role.

Primary Responsibilities Include:

  • Work in the office only to coordinate with other team members ***NO REMOTE APPLICANTS WILL BE CONSIDERED***
  • Review and analyze client sites for areas that need to be improved, deleted, or revised
  • Show passion and genuine caring for our clients, their business, and improve their revenue and profitability through your marketing efforts
  • Protect sensitive client information and maintain a strict level of client confidentiality
  • Prepare detailed strategy reports
  • Identify the least expensive but most powerful and profitable keywords for client sites
  • Improve our client's organic search results and Google Ad Words CTR, QTS, and Ad Words performance
  • Write effective headlines, body copy, and websites content
  • Understanding of HTML, CSS, PHP, and basic coding
  • Ensure client's websites are optimized in accordance with the latest algorithm updates and forward-looking trending updates
  • Ensure offsite strategies are in compliance with the latest algorithm updates and forward-looking trending updates
  • Write effective call-to-action statements
  • Write original, powerful SEO content for blogs and websites
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines
  • Strategize ways to improve and track site performance
  • Compile and present SEO performance reports
  • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking
  • Utilize basic programming and web design skills to enhance SEO
  • Create advanced SEO strategies
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
  • Possess a commanding knowledge of Google My Business optimization in all spaces across the GMB vertical, how it relates to positive SEO, and how you will implement GMB as a top-ranking factor
  • Familiar with competitive analytical tools such as MOZ, SEMRUSH, Lucky Orange, Analytics, Webmaster Tools, SEO Toolkit, Reddit, Wordstream, etc.
  • Familiar with Microsoft Office, as well as the ability to navigate through CRM systems and project management systems
  • The ability to move the client portfolio in the direction of an algorithm update(s) as so to ensure clients consistently achieve results and success

Additional Requirements:

Education: We will consider candidates with a Bachelor's degree in computer science, marketing, business administration, and/or we will consider candidates with commensurate experience for this position. Most importantly, we will not consider any candidate that does not possess the knowledge of the skills listed above.

Remote Work Opportunities

Hybrid office/remote work program offered after 90 days.

Benefits:

Health Insurance
Dental Insurance
Mental Health Program
Flexible Scheduling
Holiday, Sick, and PTO days are available

Location: This is an in-office position in Melbourne FL. We will only consider candidates that are local to the Brevard County and Orange County, Florida area for this position. We will not consider overseas contractors, Upwork applicants, or offsite contractors. This is a staffed position. If you do not meet the criteria, your resume will not be considered.

Lastly, we are looking for sharp innovative, professional, and passionate candidates to join our firm. We look forward to working with you in excellence!

**AFTER SUBMITTING YOUR RESUME PLEASE APPLY AT: https://www.theadleaf.com/career-opportunities***

* External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.

* The AD Leaf is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will The AD Leaf discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law or just simply by being good citizens.

* Applicants may be subject to a background check.