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Social Media Coordinator

Hall PR
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Social Media Coordinator

 Location: In-Office Monday–Thursday | Remote Fridays
 Type: Full-Time 
 Department: Hall PR Social

About Hall PR Social

Founded as the social media arm of Hall PR, Hall PR Social combines hospitality expertise with digital storytelling. We plan and create posts, reels, and stories that reflect each client’s unique personality  translating brand culture into content that resonates on the right platforms.

We don’t just post content; we craft digital narratives. With a passion for restaurants, chefs, upscale bars, and celebrated dining destinations, we build immersive social campaigns that ensure our clients are not only seen but remembered.

Our expertise includes:

  • Strategic content planning & cross-platform management
  • Influencer collaborations & community engagement
  • Brand storytelling rooted in trends, culture, and industry insight
  • Analytics-driven strategy and optimization

About the Role

We’re looking for a Social Media Coordinator to join our growing Hall PR Social team.

This role supports all things social,  from content creation and calendar planning to video editing, influencer outreach, analytics tracking, and trend research. You’ll work across both our agency accounts and client accounts, including top restaurants, hotels, and hospitality brands.

This is a highly hands-on role that includes attending content shoots, filming and editing reels, photography, designing graphics, collaborating with our social and PR teams, and (yes) dining at some of the city’s best restaurants for content creation.

Responsibilities

Content Creation & Graphic Design

  • Create graphics using Canva (mandatory) and Adobe Creative Suite (if applicable)
  • Design social assets including:

    • Hall PR Social graphics (Trending items, announcements, awards, roundups, flyers, etc.)
    • Client promotional and branded assets

       
  • Help build and maintain templates, playbooks, and content frameworks
  • Ensure content aligns with approved brand aesthetics and guidelines

Social Media Management

  • Post multiples times per week per account (or as outlined by strategy)
  • Manage and maintain Instagram content calendars for accounts
  • Create content schedules using Canva and Google Sheets
  • Manage multiple social accounts simultaneously
  • Support caption writing and post preparation under manager's direction
  • Monitor and engage with communities (comments, DMs, interactions)

Video, Photography & Reels

  • Plan, film, and edit Reels and short-form video
  • Proficiency in CapCut required; Adobe Premiere a plus
  • Strong understanding of camera basics, framing, and lighting
  • Shoot high-quality food, beverage, and hospitality photography
  • Attend and support on-site content shoots

Strategy, Trends & Analytics

  • Track analytics, including engagement, reach, and follower growth
  • Analyze performance and apply insights to future content
  • Stay up to date on social media trends, platform updates, and best practices
  • Support content strategy, quarterly planning, and campaign development
  • Knowledge of SEO and digital marketing trends is a plus

Influencer & Creator Relations

  • Source and research influencers and content creators
  • Build curated influencer lists aligned with brand goals
  • Write and send influencer pitches
  • Coordinate influencer scheduling and content deliverables
  • Support overarching media and influencer strategies

Collaboration & Client Support

  • Work closely with the team lead/Social Media Manager, PR teams, and creatives
  • Support client social strategies with an emphasis on Instagram
  • Curate, approve, and schedule content in advance
  • Assist with quarterly and annual content planning and review

Qualifications

  • 1–2 years of professional experience in social media or a related role
     (Agency experience or relevant internships preferred)
  • Bachelor’s degree in Marketing, PR, Communications, Graphic Design or related field preferred
  • Proficiency in Canva, CapCut, Adobe Creative Suite
  • Strong videography and photography skills (food & beverage experience a plus)
  • Experience creating and managing content calendars
  • Knowledge of Instagram and TikTok
  • Comfortable working in a team/collaborative environment 
  • Familiarity with social media analytics tools
  • Strong writing and communication skills
  • Highly organized and detail-oriented
  • Creative thinker with a strategic mindset
  • Comfortable working in person and attending shoots/events

The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary.

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.