Community Liaison (Business Development)
About Us
Comfort Keepers is a leading provider of in-home care services, dedicated to enhancing the quality of life for seniors and individuals with disabilities. Our compassionate caregivers deliver personalized care to help clients remain independent and comfortable in their own homes. We are committed to fostering strong community partnerships that allow us to provide the best care possible.
Position Overview
The Community Liaison will be responsible for building and maintaining relationships with community organizations, healthcare providers, and potential clients. This role is essential in driving sales, by promoting Comfort Keepers' services, understanding community needs, and ensuring that our care offerings align with those needs. The ideal candidate will have a passion for serving seniors, excellent communication skills, and a strong ability to network within the community.
Key Responsibilities
Relationship Building & Business Development
- Establish and maintain partnerships with local healthcare providers, social service organizations, and community groups.
- Attend community events, health fairs, and networking meetings to promote Comfort Keepers and its services.
- Build a rapport with potential clients and their families, providing information about in-home care options and assisting with relationship throughout care journey
Sales Outreach and Marketing
- Develop and implement outreach strategies to raise awareness of Comfort Keepers' services within the community.
- Create marketing materials and presentations to effectively communicate the benefits of in-home care.
- Collaborate with the marketing team to design campaigns targeting specific community needs.
Needs Assessment
- Conduct assessments of community needs related to senior care and identify gaps in services.
- Gather feedback from clients and community partners to improve service offerings and client satisfaction.
- Stay informed about trends in senior care and community resources.
Education and Training
- Provide education to community groups about aging, caregiving, and the services offered by Comfort Keepers.
- Organize workshops or presentations to inform families about the resources available for senior care.
Reporting and Documentation
- Maintain accurate records of community contacts, outreach activities, and partnerships developed.
- Prepare reports on outreach efforts and community needs for management review.
Collaboration
- Work closely with the Comfort Keepers team to ensure a seamless transition of care for clients.
- Collaborate with the operations team to align community outreach with service delivery.
- Assist with after-hours on-call needs of office if primary team unavailable for support
Qualifications
- Bachelor's degree in Social Work, Marketing, Public Relations, or a related field preferred.
- Previous experience in community outreach, marketing, or healthcare preferred.
- Strong interpersonal and communication skills, with the ability to engage effectively with diverse groups.
- Knowledge of the aging population and the challenges they face in receiving care.
- Proficient in Microsoft Office Suite and experience with CRM software preferred.
- Valid driver's license and reliable transportation.
Working Conditions
The Community Liaison will work primarily in an office environment but will spend a significant amount of time outside of the office attending community events and meetings.
Flexibility in hours will be required to accommodate events and meetings.
Why Join Comfort Keepers?
At Comfort Keepers, we value our employees and provide a supportive work environment. We offer competitive compensation, opportunities for professional development, and a chance to make a meaningful impact in the lives of seniors and their families.
- Performance-Based Bonus Incentives
- Medical, Dental & Vision Insurance
- Retirement and Employer Match
- Paid Time Off
- Flexible Work Schedules
- Growth & Promotion Opportunities
- Company Provided Phone & Laptop
- Paid Mileage