Panhandle PBS General Manager

Please Note: This is not a student worker position. It is a full-time position with Amarillo College, posted by the Human Resources Recruiting team. For additional employment info, visit the Amarillo College Job Board on NEOED.

Summary

At Amarillo College, our mission is: Transforming our community and economy through learning, innovation, and achievement. Every team member, regardless of job title or duties, is responsible first and foremost, for assisting students in every way.

This is an exciting time to work for Amarillo College! We are seeking our next Panhandle PBS - General Manager who will be all-in on our mission and who will provide leadership and direction in the financial, strategic development and funding of programs and activities of the public media station. The General Manager oversees compliance with all rules and regulations governing this public broadcasting entity. The individual works with the community and Federal, State and local governments and organizations that benefits PBS and its licensees.

Qualifications

EDUCATION:
Required: Bachelor’s Degree in any field of study.

Preferred: Master’s Degree in any field of study.

EXPERIENCE:
Required: Five (5) years of non-profit institutional management experience.

Preferred: Fundraising and development experience.

Job Duties & Responsibilities

• Direct and manage station revenue functions including memberships, donor relations, fundraising campaigns, grant acquisition, and corporate underwriting.
• Supervise Panhandle PBS staff; oversee recruiting, organizational structure, performance, and workforce development.
• Serve as chief advocate for Panhandle PBS with foundations, corporations, underwriters, major donors, governmental entities, community partners, and the general public.
• Advise the Vice President of Communications & Marketing, the College President, and the Board of Regents on matters impacting the station.
• Establish and implement short- and long-range organizational goals, strategic plans, policies, and operating procedures; evaluate programmatic and operational effectiveness and recommend improvements as needed.
• Cultivate and support creative content development and ensure timely and fiscally responsible production.
• Develop initiatives to expand audiences on-air and via emerging digital and new media platforms.
• Serve as principal liaison to the licensee’s administration and governing boards; maintain cooperative relationships with other PBS stations statewide.
• Coordinate with Amarillo College divisions and departments to support instructional broadcasting mission alignment; collaborate with FM-90 and campus partners.
• Support Amarillo College events requiring station participation (e.g., Graduations, General Assemblies, and other assigned events).
• Work with engineering staff to maintain broadcast systems, applications, equipment, and facilities.
• Oversee budgeting and financial management, ensuring resources are aligned with mission priorities.
• Oversee regulatory compliance and required reporting, including CPB and FCC.
• Maintain strong, positive relationships with PBS at the state and national levels.
• Develop initiatives that expand audience services and update broadcasting, satellite, cable, wireless, and facility technologies.
• Perform other work-related duties as required.
• As an Amarillo College employee, seek knowledge of and pledge to actively engage in a culture of caring striving to serve students, peers and the community by embracing the AC Core Values: Wow, Family, Fun, Innovation, and Yes!

Knowledge, Skills & Abilities

• Demonstrated leadership, supervisory, and workforce management skills, including team development, coaching, and performance evaluation.
• Skill in organizing, prioritizing, and managing multiple complex functions with competing deadlines.
• Strong fundraising, donor stewardship, and resource development orientation, including grant writing and corporate underwriting.
• Ability to build and sustain collaborative and cooperative working relationships across diverse stakeholder groups.
• Excellent interpersonal, written, and verbal communication skills.
• Ability to analyze, streamline, and re-engineer operations and procedures; formulate policy; and implement new strategies and processes.
• Ability to stay current on emerging technological, regulatory, and media landscape developments, including those impacting public broadcasting in Amarillo and the Texas Panhandle.
• Working knowledge of grants, contracts, and state legislative and regulatory processes as they apply to public media.
• General understanding of marketing, audience development, and promotional practices.
• Ability to serve as a visible, accessible, and approachable leader who nurtures creativity, innovation, and staff engagement.
• Ability to learn and administer policies related to copyright, closed captioning, broadcasting, licensing, and federal regulatory requirements including CPB and FCC.
• Familiarity with broadcast operations, media industry standards, and public media practices.

 
Salary: Amarillo College follows a lag pay strategy, with starting offers typically between the minimum and midpoint of the pay grade, rarely reaching the maximum to support long-term growth within each position. 

Pay grade 14 Amarillo College Pay Grades (salary is determined by Human Resources based on education, work experience and internal comparisons). 

Physical Demands: While performing the duties of this job, the employee is frequently required to travel between offices and buildings and must be able to lift, carry, push, pull and/or maneuver office supplies up to twenty-five (25) pounds as needed.

Working Conditions: Must be willing to work a flexible schedule (days, nights, weekends, holidays, and varying events if necessary).

Work Environment: This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, copy machines, and filing cabinets.

Notice of Background: Applicants selected for employment will be required to undergo a pre-employment criminal history background check and possibly a pre-employment drug test.

Promotional Opportunity Policy: Under the Amarillo College Promotional Opportunity Policy, only current appointed or part-time non-appointed employees will be considered for a position during the first five (5) working days from notice or posting.

Amarillo College is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.